LEADING MANUFACTURERS SUPPORT CRUELTY FREE INTERNATIONAL’S CALL FOR GOVERNMENT TO ‘CLEAN UP CRUELTY’

01/10/2013

Leading manufacturers support Cruelty Free International’s call for Government to ‘Clean Up Cruelty’ with a ban on household product testing on animals.

Leading brands including Astonish, Method and Ecover have joined with our sister organisation, Cruelty Free International, to request the UK government make good on its pledge to introduce a ban for testing household products and their ingredients on animals.

After three years of consideration and promises the Government has still not made a final announcement regarding the ban and now looks set on doing a U-turn having indicated that only finished products will be covered by the ban and not the ingredients.

Cruelty Free International has launched its new campaign initiative, Clean Up Cruelty, which has received cross-party support from many MPs, including Caroline Lucas, Henry Smith, Adrian Sanders and Kerry McCarthy. The campaign also has the support of leading brands whose household products are certified as not tested on animals under the Cruelty Free International Leaping Bunny programme.

BUAV and Cruelty Free International Chief Executive, Michelle Thew, said: “We are delighted to receive widespread political and company support for our campaign. Household names such as Astonish, Method and Ecover have shown that it is possible to sell safe and effective household products without inflicting pain and suffering on animals. The UK led the way in implementing a ban on animal testing for cosmetics. It is now time to do the same with household products and their ingredients. We urge the Government to implement this ban as soon as possible and take the cruelty out of cleaning.”

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