Content Header Mask

Paula's Choice is awarded the Leaping Bunny!


Cruelty Free International is pleased to announce that Seattle-based cosmetics company Paula’s Choice LLC has been certified under the Leaping Bunny programme, managed in the USA and Canada by Cruelty Free International’s partner, the Coalition for Consumer information on Cosmetics (CCIC).

Paula's Choice is a skin care and cosmetics company with distribution in 50 countries around the world. To find out more visit: and 

Paula’s Choice namesake founder Paula Begoun states, “All of us are thrilled to have this certification as definitive proof of our commitment to not testing on animals. Our pet friendly office with 15 dogs is proud of us, too.”

In their own words: Led by best-selling author and beauty expert Paula Begoun, the Paula’s Choice Research Team evaluates and reviews hundreds of skin-care and makeup products in books such as Don’t Go to the Cosmetics Counter Without Me. Combining cosmetics industry knowledge and expertise, Paula and her team have developed the Paula’s Choice line of state-of-the-art formulations based on reliable, published skin-care research. Products include skin-care, makeup, body and hair-care products. All products are fragrance-free, cruelty free, and environmentally friendly.

Cruelty Free International administers the Humane Cosmetics Standard, the most rigorous international certification programme for non-animal tested products in the world. Symbolised by the Leaping Bunny logo, Cruelty Free International guarantees that products from certified companies are cruelty-free.

Search through a list of almost 500 certified cruelty-free companies at