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BUAV welcomes announcement by Amore Pacific, Korean cosmetics company


The BUAV has today welcomed the excellent news that leading Korean cosmetics company Amore Pacific is ending animal testing for its cosmetics and ingredients from May 2013.

The BUAV Director of Policy, Dr Nick Palmer, has been in high level meetings in Korea this week to discuss how the country can follow Europe's lead in ending animal testing for cosmetics. He said, “Compassionate consumers everywhere will be delighted by this commitment to ethical standards. We now look forward to working with Amore Pacific to gain Leaping Bunny certification.”

Dr Lim of Amore Pacific said, “Amore Pacific is responding to the wishes of our consumers and we have listened to the global concerns so effectively expressed by Cruelty Free International. We look forward to the time when there will be a global agreement to end animal testing for cosmetics.”