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Go Cruelty Free

Go Cruelty Free

Campaign: Look for the Leaping Bunny logo next time you shop!


Contrary to popular belief, many of the products on our supermarket shelves, from lipsticks to floor cleaners, have either been tested on animals or contain ingredients that have. 

The BUAV has led the way in campaigning to end the suffering of animals for cosmetics testing – resulting in the UK government banning cosmetics testing on animals in 1997 and the European Union following suit in March 2009.

However, there were exceptions to the 2009 EU cosmetics ban which allow animal tested products to continue to be imported and sold in the EU. A ban on this practice is due in 2013 but we are concerned that there may be exemptions to the ban which will allow animals to continue to suffer and die in cosmetics tests for beauty products sold in the EU.

Please sign our petition calling on the EU to enforce the 2013 ban.

There is currently no equivalent ban on testing household products on animals, but thanks to the BUAV’s lobbying, the UK’s coalition government has pledged to introduce one during its current term. We are now working to get that in place as soon as possible. 

The Leaping Bunny

While some products carry labels claiming that their brand is ‘not tested on animals’ or is ‘against animal testing’, these are often confusing and do not guarantee that the product is actually free from animal testing. Only the Leaping Bunny can provide peace of mind.

Products bearing the Leaping Bunny mark are certified ‘cruelty-free’ under the internationally-recognised Humane Cosmetics or Humane Household Products Standards. 

These rigorous standards stipulate that no animal testing is conducted or commissioned for finished cosmetic or household products or ingredients by the company, its laboratories or its suppliers after a fixed cut-off date. 

The Leaping Bunny certification is operated by Cruelty Free International, BUAV’s sister organisation.

What products carry the Leaping Bunny trademark?

AA broad range of personal care, cosmetic and household products carry the Leaping Bunny mark. We certify leading brands such as the Co-operative, M&S, Superdrug and many more

Visit our dedicated website www.gocrueltyfree.org for a full list of all our approved cruelty-free companies. 

Using our search you can find products such as skin, hair, foot and dental care, fragrances, make-up, nail care, baby care and aromatherapy products, as well as a wide range of household cleaners from dishwasher detergents to disinfectants.

If you're a company and want to learn more about our cruelty-free certification programme please get in touch

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