The hair care range Be Gorgeous produced by celebrity hairdresser Phil Smith has been awarded the Leaping Bunny, guaranteeing that it is free from animal testing. The range is available exclusively at Sainsbury’s and covers all hair types, from blonde to brunette, to curly, straight, and mature hair. Also included are treatments for dry, frizzy or heat-stressed hair, and products to boost volume, promote shine, and style, as well as dry shampoo to refresh hair between washes. Products are priced from just £3.99.
Phil Smith has been hairdressing for over two decades and has brought his expertise to bear with this range. He owns a chain of salons across the UK and Canada and has won numerous hairdressing awards over the course of his career. Phil was the hairdresser at Sting’s wedding, and was inducted into the British Hairdressing Hall of Fame in 2000. Phil was also successful at the Hair Awards 2012, where two of his products won accolades – the Oh So Straight Frizz Soothing Serum, and the Glam Shine Ultimate Glossing Shampoo.
Katie Swan, Commercial Director at Phil Smith hair care said, “Phil Smith Be Gorgeous is a complete range of hair care products in eye-catching premium packaging, from an award winning celebrity stylist. The range offers consumers salon quality products at an affordable price point.
At Phil Smith we are 100% against animal testing and cruelty, and we fully support Cruelty Free International. We know this is a key purchasing factor for many of our consumers, as we are asked daily as to whether the Phil Smith Be Gorgeous brand is cruelty-free. So we are thrilled to have been awarded Leaping Bunny status to certify our commitment to animal welfare. We’ll wear the Leaping Bunny logo with pride.”
The CEO of Cruelty Free International, Michelle Thew, commented, “I am delighted that the Phil Smith Be Gorgeous range has been certified cruelty-free, meaning that shoppers can buy with confidence and have even more choice available to them on the high street.”
Pick up your Phil Smith Be Gorgeous products in Sainsbury’s today!
Search the full list of certified companies at www.gocrueltyfree.org.