OUR MISSION AND VALUES
Our Mission:
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Increase awareness by using all forms of media and public campaigning; reaching more people and developing new partnerships
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Assert the entitlement of animals to lives free from suffering, confinement and abuse
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Educate our audience by informing them of the facts
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Create change in policy, legislation and practice by influencing decision-makers
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Promote human health by advocating non-animal scientific methods and positive social change
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Inform, motivate and challenge by exposing the reality of animal experiments
Our Values:
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Compassion: We respect quality of life for animals and people
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Rational: We present scientific, factual, reliable information and reasoned argument
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Integrity: We are professional, honest, principled and proudly non-violent
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Determined: We are passionate and committed to realising our vision