CRUELTY FREE INTERNATIONAL CAMPAIGN TO END COSMETICS TESTS ON ANIMALS LAUNCHES IN BRAZIL

17/09/2013

Cruelty Free International, the global organisation established by the BUAV, is today launching a campaign in Brazil to end cosmetics tests on animals. This campaign is part of a new programme for change that Cruelty Free International is rolling out across the world, following our success in achieving a ban on animal testing for cosmetics in the European Union.

Molecular biologist, Dr Frank Alarcón (PhD in Bioethics), has set up the Brazilian branch of Cruelty Free International, to promote cruelty-free alternatives to animal testing for cosmetics and household products. 

Cruelty Free International is working with governments, regulators, companies and partner organisations worldwide. Despite progress with some countries and companies, over 80% of the world, including Brazil, continues to allow animal tests for cosmetics. 

BUAV and Cruelty Free International Chief Executive, Michelle Thew, stated: ‘Brazil is one of the fastest-growing cosmetics markets in the world and Cruelty Free International is delighted to welcome Dr Alarcón on-board. We look forward to working with Dr Alarcón and his team to end animal testing for cosmetics in Brazil, engaging with both regulators and politicians as well as the wider public.’

Dr Frank Alarcón stated: ‘Most people don’t know that the beauty and personal care industry uses animal tests to prepare their final products and raw materials. Ironically, if they did know, consumers would not wish to fund such cruelty. It is time to end this practice in Brazil and I am pleased to be part of Cruelty Free International, campaigning to make this happen.’

Monica Engebretson, U.S. Campaign Manager for Cruelty Free International, will be in Brazil giving a presentation on Alternatives to Animal Testing and Global Trends at the Latin American edition of the Sustainable Cosmetics Summit in São Paulo on 18-20th September. The Summit is a series of international summits that aims to encourage sustainability in the beauty industry by bringing together key industry stake-holders. 

Monica said: ‘We look forward to a partnership across the Americas in pursuing our common goal.’  

To find out how you can help end animal testing for cosmetics forever, visit Cruelty Free International’s Get Involved page.