Founded in 2007, Pai Skincare is an organic skincare range, developed specially for sensitive and/or problem skin. Such is the international success of the brand, it counts Natalie Portman among its fans. In 2011, Pai Skincare also launched a “professional range”, distributed to salons and spas around the world.
All of Pai Skincare’s products are independently certified organic by the Soil Association, and the company prides itself on its transparent approach to ensure consumers can see exactly what goes into the product they use.
Founder of Pai Skincare, Sarah Brown, says: "Transparency forms a core part of the Pai Skincare philosophy. While we have never tested on animals nor sourced from companies that do, it's great that customers will now be able to identify this clearly and instantly thanks to the presence of the Leaping Bunny on all product packaging. Pai products are now Cruelty Free International approved, certified organic and vegan friendly, so they are the ideal choice for sensitive skinned women committed to ethical shopping."
Michelle Thew, Chief Executive of Cruelty Free International, says: “We are delighted that Pai Skincare has been awarded Leaping Bunny certification and taken this firm stand against animal testing.”