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Cruelty Free International and Leaping Bunny star in new Superdrug advert


UK high street favourites Superdrug has launched a new advert promoting their cruelty-free credentials. Superdrug’s entire range of own brand cosmetic and cleaning products are certified free from animal testing by Cruelty Free International under the Humane Cosmetics and Household Products Standards. 

The eye-catching ad features our Leaping Bunny logo and declares “we do not test any of our own brand toiletries or their ingredients on animals. Superdrug own brand products are independently certified by Cruelty Free International."

To find out which other brands are certified by Cruelty Free International visit